Fred Joly SEO Consultant

I am a search engine optimization consultant based in Vancouver BC Canada. I've decided to come out of retirement to help out a few neighbourhood businesses get their Internet marketing on track.

SEO Ethics and Social Justice Advocate

I have been in the industry since 1994. That's a long time ago in the search engine game. Things in SEO have changed over the years.

Canadian SEO Industry Leader

I have been a leader the industry pretty much since the beginning. I've been employed to consult in a wide variety of markets sectors including engineering, tourism, gift shops, real estate ... even recruited by a number of Canadian universities and international corporations.

I stay abreast search engine optimization and most other Internet marketing trades as moderator and featured poster of one of the largest IT forums on the Internet, now with over 1,000,000 members.

I presently serving as SEO consultant with a handful of clients in Vancouver.

Digital Media and Marketing

We are well on our way with the first Digital Media and Marketing Study Group ever to be offered in Vancouver. This is a think tank/help forum type of thing intended to assist community members in understanding the facts and fiction involved in all thing Internet.

This venture is jointly supported by UBC Humanities Programme, ARA Mental Health Advocates and Recovery by Design art studio.

Removing Vancouver Viaducts a Bad Thing for the DTES

Having lived in the Eastside for the past few years has given me a good understanding of the local residents and of it being a vulnerable demographic. So when I heard that the city's been planning to remove the Dunsmuir and Georgia Street viaducts I was immensely concerned. I wondered if the city took any time at all to consider how this decision may negatively affect the DTES community. Does the city realize the dangers of removing these thorough-ways? That's why I figured I'd write this manifesto.

I’m quite pleased that the province has stepped in and halted the City’s plans in its tracks. Further consultation is indeed needed.

Hastings Street would be the likely alternate root into the city's downtown for many commuter. It already is under constant traffic disruptions caused by the disproportionate amount of emergency vehicles that block lanes. The three block length between Main and Abbott Streets is in a continual state of disarray from building demolition and construction activity. Additional traffic would only serve to aggravate drivers to take bigger risks along this stretch. Traffic jams will be a daily occurrence. This area should be subjected to traffic calming measures rather than increased amounts of traffic.

Remember that we will be dealing with a new onslaught of frustrated and distracted drivers and that are going to rip through our streets. Affected individuals would include our elderly people attempting to cross. We also have our fair share of mobility challenged individuals, they too will be subject to vehicular collisions. Then there’s the intoxicated crowd who cross wherever whenever they are inclined. Eastsiders are chronic jaywalkers to boot, in fact, jaywalking may have been invented right here along Hastings.

Is it the City’s intention of letting us get plowed over even more and then blame us for being ourselves?

B.C. Transportation Minister Todd Stone Minister points out a few additional concerns that the City has neglected to address including ones that affect Aboriginal rights, access restrictions to BC Place and various concerns raised by condominium owners in the affected areas.

The city needs to rethink their long term plans for the Eastside.

B.C. Transportation Minister says the City of Vancouver's plan to remove the viaducts is not a done deal.

My Webmaster World profile

I just dug out my old Wemasterworld profile in order to look through some of my old articles for a new writing I'm working on. I didn't know that I posted over 150 times in the search engine optimization forums using my online pseudonym canadafred.

SEO Rebirth

I was thinking of recreating an Internet marketing career and decided to track down my old forum posts. I was pleasantly surprised at what I found at Daniweb where I once was a moderator of the Internet marketing forums. After reviewing some of my old ideas I am convinced that my career in SEO is about due for a rebirth. I'm setting up shop in Vancouver BC Canada and foresee 2016 being a good year for me in the various disciplines of digital marketing.

Search engine optimization has come a long way since Yahoo emerged on seen and I'm happy to provide additional useful SEO information for you to consider when developing and Internet marketing strategy.

Reputation Based on Expertise and Professionalism

Helpfulness to Newbies in the Forums

Colleague Endorsements

Post Activity

Overall Quality Member Score

Google and the Snowden Revelations

Canada should quickly follow in Brazil's footsteps in investigating Snowden's allegations that Google gave full access to all its data for NSA. The implications on Canada's national security should be paramount unless ...

The Security Minister resigns before light is shed to the public as to the Harper's government solution to losing their Internet Surveillance bill ... get the US to do it and its co-operating American corporate partners (Google, Facebook, Microsoft ...).

Incidentally, didn't Google just come into Canada's parliament building to take pictures of the inside. I hope they haven't technical glitches like the last time when they accidentally captured everybody's home network passwords ...

Didn't Google just deliver a search platform for Canadian data banks. I thought the government just unveiled the new data retrieval portal. I wonder ... how much access to Canadian data did Harper's government give the search engine, hopefully not full clearance to all our country's secrets.

Doesn't the Harper government seem a bit too friendly with Google lately?

SEO Ethics Activism

I have been involved with search engine marketing ethics activism work for many years now. Originally visible on Usenet search engine groups and industry specific forums as my "canadafred" persona. I think I raised a bit of hell over the years.

SEO Ethics According to Toronto SEO Consultant

I discovered a need to promote white hat SEO from watching years of human suffering indirectly inflicted by grey-black hat search engine optimizers. This came particularly to the forefront of my conscience when search engine revenue went mainstream and Third World countries starting cashing in at the expense of Canadian business owners and their country's children (due to lack of enforceable child labour laws). Link building in particular became a highly outsourced SEO strategy because of the madness Google PageRank technology created.

As far as I'm concerned, advocating for SEO ethics is basically argueing the need to practice white hat search engine optimization and working with what's within your control - your web pages and their content.

1. Uses only the purer form of white hat SEO meaning the strategy focuses on optimizable web page components and mostly leaves off-site influences sort themselves out.
2. There are no link building efforts made aside from harnassing a poweful internal linking structures

Toronto SEO expert relaxed and smoking with rock balancing

Since 1994 I have been optimizing web site for Canadian and international business in a variety of Internet sectors.